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Broadband Market Monitor: Access, content and portable hardware - USA

Summary.... The US claims one of the largest broadband markets and the leading online content market worldwide. This report presents key data and market trends in the broadband access, online content (including music, movies and television) and portable hardware sectors, drawing on the full range of data available in the Screen Digest Broadband Media Intelligence service.

Highlights:

  • 73.6m homes had a broadband subscription at year-end 2008, making it the twelfth most developed market in terms of broadband household penetration
  • AT&T, Comcast and Verizon lead among retail ISPs, with over 39m subscribers between them
  • Annual revenue from all forms of online content totalled over $3.4bn in 2008, the majority generated by music services
  • Transactional online stores provided the largest share of total revenue in 2008, ahead of ad-supported and subscription services. These stores are hardware-driven and dominated by Apple's iTunes Store (iTS)
  • In the connected living room, online video services via games consoles are leading the way, while hardware manufacturers are embedding rival online services on a number of devices (inc. broadband-connected TVs, Blu-ray players, PVRs and set-top boxes)
  • The free-to-view ad-supported model has seen significant traction with leading broadcasters and portal operators for catch-up online TV services; these services are driving nline TV consumption.
  • Annual sales of dedicated portable media players (PMP) have reached their peak and are forecast to decline over the coming 5 years.

In this report:

  • Broadband access
  • Online entertainment overview
  • Online music
  • Online video overview
  • Online movies
  • Online TV
  • Portable hardware
  • Glossary and methodology

List of tables and charts:


Forecast broadband connections by access technology
Forecast broadband households and penetration
Average advertised speed and forecast monthly access subscription ARPU
Forecast share of annual access subscription revenue by technology
Quarterly retail broadband subscribers, by ISP
Leading broadband providers, by retail subscribers and market share
Quarterly network connections, by network operator and access technology
Largest operators, by network connections and market share

Forecast total online content revenue by content type
Forecast share of total online content revenue by business model

Forecast annual consumer-level music revenue by platform
Forecast annual consumer-level online music revenue by business model
Share of annual consumer-level online music revenue by model and product, 2008
Average consumer price of online music products, 2008
Forecast annual trade-level online music revenue per PMP user
Forecast annual single track download revenue
Forecast annual album download revenue
Quarterly single and album downloads, with combined buy rate
Forecast annual online music subscription revenue

Forecast consumer-level annual online video revenue
Forecast share of paid online video transactions by genre

Forecast annual consumer-level transactional movie revenue by platform
Forecast annual consumer-level online movie revenue by business model
Forecast share of online movie transactional revenue by business model
Average consumer price of online movie products, 2008
Share of annual online movie transactions by service provider, 2008
Forecast annual digital retail movie revenue
Forecast annual digital rental movie revenue
Quarterly combined digital rental and retail transactions
Forecast annual consumer-level online movie subscription revenue

Forecast annual consumer-level online TV revenue by business model
Average consumer price of online TV products, 2008
Forecast annual long-form views and paid transactions
Share of FTV online TV revenue by provider and service category, 2008
Forecast annual FTV online TV revenue by genre
Forecast annual FTV online TV revenue by service category
Forecast digital retail TV revenue by genre and resolution
Forecast annual digital retail TV transactions by format
Forecast annual pay-per-view online TV revenue by genre and resolution
Forecast annual pay-per-view online TV transactions by genre and format
Forecast consumer-level annual online TV subscription revenue
Forecast share of annual transactional online TV revenue by resolution
Trade-level revenue per unit, 2008

Forecast portable video player installed base
Forecast annual portable media player sales
Forecast portable media player users
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