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Video-On-Demand: The Future of Media Networks

Summary.... Now that the studios have licensed films for download-to-own distribution, understanding the financial implications of VOD on your business have become more important than ever.áThisámanagement report from Adams Media Research will help you identify business growth opportunities that are emerging as consumer spending on the new medium takes off.

Now that the studios have licensed films for download-to-own distribution, understanding the financial implications of VOD on your business have become more important than ever. This management report from Adams Media Research will help you identify business growth opportunities that are emerging as consumer spending on the new medium takes off.

In the report:


This report analyzes VOD trends, technologies and business models in the Internet-based electronic movie markets—download-to-own, pay-per-view rental, and subscription—and in the subscription TV market—cable, DBS and the emerging telco video services. Market findings, data and analysis are organized by distribution technology. Included in the report are:
  • Internet electronic sell-through spending and revenue
  • Internet rental spending and revenue
  • Internet subscription spending and studio revenue
  • Proprietary subscription network PPV/VOD consumer spending and studio revenue
  • Per-HH movie spending in all the existing Hollywood aftermarkets through '05
  • VOD economics from the cable operator's point-of-view
  • The impact of mobile technologies and distribution platforms
  • Opportunities for utilization of P2P file networks


Table of contents


Preface to the Second Edition
Index to Figures
Executive Summary

What Is Video-On-Demand
Paying For TV: Subscription v. └ La Carte
The Dawn Of Digital Video
The Arrival Of Video-On-Demand
On-Demand Alternatives
Other Studio Movie Ventures
Proprietary Networks: The Traditional Approach
Cable: Finally Making The VOD Dream Come True?
DBS: Competition Driving Innovation
Telcos: Is It Finally Time?
Proprietary Network VOD: How The Battle Shapes Up
Internet VOD
Early Studio Efforts On The Internet
TV-On-Demand And Other Post iTunes Initiatives
High Speed Access: Making The Connection
Peer-To-Peer Services: Speeding Up The Download Process
Connecting The TV To The Internet
Internet Music: The Proof Is In The Downloads
Proof Of Concept: "I Want My DVD"
Strategic Imperatives Will Drive Electronic Sell-Through
VOD: Business Model Of The Future
Traditional Subscription Networks
Cable/Telco └ La Carte Services
Internet VOD Industry

Appendix: The AMR Video-On-Demand Model

Index to Figures

Executive Summary
Per-TV Household Spending On Movies: '81-'85
The Future Of Electronic Movie Delivery Spending

What Is Video-On-Demand?
Movie Spending Per TV Household
Aftermarket Comparison
2005 Total Movie Transactions
DBS's Impact On Studio ALC Revenues
VOD HH v. VOD Spending Per Digital Household
Participation v. Revenue
Growth Of High-Speed Households
Studio VOD Interests
VOD Distribution Networks & Consumer Propositions
Proprietary Networks: The Traditional Approach
Pure-Play Network Stocks
Projected Growth Of Digital Network Households
Cable's Shift To Digital
VOD Months-To-Payback Analysis
Digital Disc and Digital Network Households
PPV/VOD Window: 2004 v. 2005
DBS NVOD 199402000 v. Cable VOD 1999-2005
DBS Forced Cable's Digital Play
Cable Digital Household By Company
Household Growth: The First 7 Years
Spending Growth: The First 7 Years
DBS Subscribers By Company
Growth in DVR Households
DSL Subscribers By Company
U.S. Digital Wireline Subscriptions
Annual CD Buys v. Penetration of U.S. Households
Annual VOD Rentals v. Penetration
Internet VOD
Studio Revenue Growth
Studio Home Video Revenue
Consumer Pending On Internet VOD
Movie Sites Offering Major Studio Product
High Speed v. Cable VOD-Enabled Households
Average Movie Download Times
U.S. PC and TV Household Connectivity
Cable Modem Household By Company
Getting Internet To The TV
Year-End Active Game Household
iTunes Rights
Audio Downloads v. Subscriptions
Top Internet Music Sites
Internet Audio: History And Projections To 2010
The Internet Marketplace
Online Content Spending
In-Home Entertainment: Consumer Propositions
The On-Demand Model Of The Future
U.S. Media-Enabled Households In 2005
Projected Growth Of Digital Network Households
Proprietary Network ALC Homes
Monthly Movie Buy Rates
Proprietary Network Movie Spending
└ La Carte Movie Spending
Internet Conectivty
TV-Connected High-Speed Market
PC-Only High-Speed Market
Internet Video Consumer Spending
Internet VOD Supplier Revenue
VOD-Using Households
Supplier Revenue From Electronic Delivery Movie Services

Appendix: AMR's Video-On-Demand Projection Model
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