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Internet Video: The TV connection

Summary.... Internet Video: The TV Connection is the first management report that looks at all the sides of this critical development in the history of Internet media delivery. The report contains a detailed look at the digital strategy at Netflix, and that of its leading online competitor Blockbuster, which purchased the digital delivery innovator Movielink in August 2007.
Studios have spent many years now trying to get consumers to rent and buy digital downloads on their PCs, to little avail. Now Netflix is trying a different approach: streaming movies and TV shows to consumers TVs via The Netflix Player set-top box—and giving it away free to subscribers to its DVD-by-mail service. After selling out the initial 3-week order, it appears that the company and its hardware partner, Roku, are doing something right

In the report:
Internet Video: The TV Connection is the first management report that looks at all the sides of this critical development in the history of Internet media delivery. The report contains a detailed look at the digital strategy at Netflix, and that of its leading online competitor Blockbuster, which purchased the digital delivery innovator Movielink in August 2007.

How Does Netflix Gain?
What's the upside for Netflix, the online ordering/by-mail delivery leader? What is the cost of providing the streams? What will be the impact on the existing online DVD subscription business, and on the other digital delivery initiatives? What are the keys to getting a set-top connection?

AMR Models Included
To put this latest development in context, the report contains the following models from Adams Media Research:

  • Online DVD Subscription Projections 2006-2012
  • Internet Connected Game Consoles to 2012
  • Consumer Spending On Video: DVD, Blu-ray and Digital 2005-2012
  • Digital Revenue By Type, Rental v. Retail, Movies v. TV 2005-2012
Individual purchase
$595 (electronic)

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Format/s: PDF
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