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Trojan Horses: the connected living room gains momentum

Summary.... Vudu's deal to deliver its Internet VoD service to LG Internet-enable HDTVs is a reflection of the difficulty companies face getting consumers to buy a dedicated Internet set-top. The fact that Apple's iTunes, Microsoft's Xbox Live and Sony's PSN accounted for over 90% of all online video transactions in the US in 1H 2009 shows two things: 1) that multi-purpose "Trojan Horse" devices have the best chance of quick adoption, and 2) consumers are more comfortable spending money on Internet content within multi-device ecosystems.
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