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Holiday DVD hardware sales pushed DVD penetration to 12% of US households by year-end 2000, and will nearly double that in 2001, according to AMR's most recent estimates.

Meanwhile, DVD software is on its way to capturing more than a third of the sell-through and rental markets this year, marking the beginning of the end for VHS.

Our VHS and DVD market estimates are derived from our comprehensive titles database. The performance of every feature film released to video is tracked on DVD and VHS, making AMR's the only reality-based model of the video market, which now represents 55% of studio film revenue.
Our databases and models of the media industries can be purchased directly from AMR by our consulting clients. To view samples of our projection models, click here.  For information on how to purchase titles data, click here

Or for information on how to become an AMR client, click here.


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