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--VHS & DVD--Sell Through & Rentals--Studio Market Share--Per-Title Units & Revenue Estimates--

AMR has compiled hardware penetration and programming revenue histories of all entertainment media back to the earliest days of radio and black & white TV. That comprehensive history and our ongoing tracking of current data make our ten-year projections the most trusted in the industry.
When projecting the performance of a new technology, previous roll-outs are analyzed, and unique features of the new technology are considered in light of current consumer behavior, market conditions, and the latest findings from the top consumer researchers in the business. This formula has allowed us to build a reputation for solid, no-hype projections. For example, we predicted in June of 1995 that by year-end 2000, DVD households would number 12.4 million. In February 2001 we published our latest estimates of the video market and showed DVD console households at 12.6 million, just 2% off. 

To inquire about AMR's databases, models and consulting services call
831-659-3070
or email our staff of analysts by clicking here.

Video Rental Model (partial view)

 

1998

1999

Year-End TV HH

(Mil.)

99.0

100.2

Year-End VCR Homes

(Mil.)

91.3

93.9

DVD Rental Market:

 

 

 

Yr.-end Console DVD HH

(Mil.)

1.2

4.6

DVD Console Rental Turns

(Mil.)

6

32

Avg. Retail Price

($)

3.48

3.45

Console DVD Rental Spending

($ Mil)

22

109

Year-end Multi-Purpose DVD Homes

(Mil.)

-

-

DVD Game Only HH Rental Turns

(Mil.)

-

-

Year-end PC DVD-ROM Homes

(Mil.)

0.4

6.0

PC DVD Only HH Rental Turns

(Mil.)

-

0.3

Total DVD Households (Unduplicated)

 

 

 

YE Total DVD HH--all types

(Mil.)

1.6

9.4

Total DVD Turns

(Mil.)

6.4

32.0

Total DVD Rental Spending

($ Mil)

22

110

Total DVD Rental Supplier Revenue

($ Mil)

25

110

VHS Rental Market:

 

 

 

VHS Rental Turns

(Mil.)

3,595

3,598

Avg. Rental Rate

($)

2.68

2.78

VHS Rental Spending

($ Mil)

9,634

10,003

Total VHS Rental Supplier Rev.

($ Mil)

2,446

2,399

Total Rental

 

 

 

Total Video Units Rented (Turns)

(Mil.)

3,601

3,630

Total Rental Spending

($ Mil)

9,657

10,113

Studio Rental Revenue

($ Mil)

2,471

2,509

The Titles Database is the basis for all our video rental and sell-through models, and contains data on the feature films released on VHS and DVD, with DVD units and revenue estimates on every title beginning in 2000. VHS titles go back to 1989. Below is a sample title showing units and revenue data.
Title Studio Street  Retail   Full Price   Rev Shr   VHS   Whsle   Rev Shr   VHS   DVD   DVD   DVD 
      Date  Price  Units  Units  Units  Rev  Rev  Rev  Retail   Units  Rev.
            ($)  (000)  (000)  (000)  ($ Mil.)  ($ Mil.)  ($ Mil.) ($)  (000)  ($ Mil.)
Sixth Sense, The Buena Vista/Hollywood

3/28/00

      111.95            490        1,010     1,500        34.6        16.2            50.7         29.95         2,600        49.1
Titles Database also contains other useful data fields such as box office performance, weeks in theaters, talent and plot synopsis.
Title  Wholesale  Movie Weeks in  Screens at   Box Office  Genre Release MPAA Actors Director Synopsis
   Cost Run Time Theater  Widest Release  Millions   Pattern Rating      
Sixth Sense, The  81.95 107 23

2,821

   293.0 SUS SAT PG13 Bruce Willis, Haley Joel Osment M. Night Shyamalan The chilling supernatural thriller...continued
To inquire about AMR's databases, models and consulting services call 831-659-3070
or email our staff of analysts by clicking here.

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