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The box-office gets the hype, but the sale of videocassettes
and DVDs to consumers represents the largest component of
consumer spending on movies, having eclipsed its companion
video rental market for the first time in 2001. Consumers
spent $10.3 billion buying in excess of 700 million units last
year.
The
main driver of this exceptional growth is the successful
roll-out of DVD as a replacement technology for the VCR.
Pushing into households at an unheard of rate, DVD lays
claim to being the most successful consumer platform since the
birth of the television era in the late 1940s.
Adams
Forecasts: Video
Sell-Through
to 2012 includes:
· Concise
analysis of key trends: past, present, and future
·
AMR’s
proprietary economic model of sell-through: history from 1981
and
projections to 2012 (see details below)
·
Detailed
tracking of per-household purchasing behavior and the shift to
DVD
·
DVD
Set-Top, multi-purpose game consoles and PC DVD-ROM
penetration
·
DVD
inventory growth at retail
·
Pricing
trends: retail and wholesale
·
Sell-Through
Analyzed: Rental and VOD Impacts
Hollywood
Aftermarket Subscriber Price $275
Non-Subscriber Price
$450
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Data
Points from AMR Sell-Through Model: 1981-2012:
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Home
Video Hardware Penetration:
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Year-End
TV Households (HH)
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Year-End
VCR-Using HH
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Set-Top
DVD Players Shipped
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Year-End
Set-Top Console DVD HH
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Console
Penetration of TV HH
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VHS
Sell-Through (ST) Consumer Spending:
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Annual
Buys/Average HH
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Total
VHS Units Sold to Consumers
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Average
Price
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VHS
ST Spending
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Year-End
VHS Inventory
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VHS
Pipeline Growth (Reduction)
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Net
VHS Units Shipped to ST
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Net
Supplier VHS ST Revenue
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Gross
VHS Units Shipped to ST
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Gross
Supplier VHS ST Revenue
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DVD
Sell - Through Consumer Spending:
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Annual
Disc Buys/Average Console HH
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SW
Units Sold to Set - Top Console HH
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Average
Price
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DVD
Console HH ST Spending
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Year-End
Multi-Purpose (Game) Console HH
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Year-End
Multi-Purpose (MP) HH Without Console DVD
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SW
Units Per MP-Only HH
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SW
Units Sold To MP - Only HH
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Year-End
PC DVD-ROM HH
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Year-End
HH W/OUT DVD-Video or MP-DVD
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SW
Units Per PC-DVD-Only HH
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SW
Units Sold To PC-Only HH
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DVD
Sell-Through Pipeline Fill:
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New
DVD Stores
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Year-End
DVD Stores
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Average
Inventory / Store
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New
Warehouses Stocked
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Year-End
Warehouses
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Average
Inventory/Warehouse
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Total
Industry Inventory
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Total
Pipeline Disc Sold
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Studio
ST Pipeline Revenue
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DVD
Sell-Through Totals:
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Year-End
Total DVD HH - all types (unduplicated)
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Penetration
of TV HH
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Total
DVD Units Sold to Consumers
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DVD
ST Spending
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DVD
ST Net Units Shipped
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Net
Supplier DVD ST Revenue
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Gross
DVD Units Shipped to ST
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Gross
Supplier DVD ST Revenue
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VHS
& DVD Combined Totals:
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Total
Video Units Bought
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Total
Sell-Through Spending
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Gross
Supplier St Revenue
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Net
Supplier Sell-Through Revenue
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%
Change
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