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Will
VOD break all the rules, because it is a truly superior
consumer proposition? After years of promises, true
video-on-demand (VOD) is a reality over cable networks.
And since the decision to add VOD capability in the cable
environment is in the hands of the network operator, the
ramp-up to ubiquity could be more rapid than past video
platforms.
Wall
Street and cable MSO's are hoping that the deployment of VOD
will be a home run with consumers, the way its predecessors
PPV and NVOD never were. But new technologies often find tough
competition from delivery pipelines that are adequately
satisfying consumer demand – in this case, video rental and
sell-through. Order a copy of A La Carte Networks to
2012 and get AMR’s latest thinking on whether VOD is
truly cable's next killer-app, and how much the ALC markets
will be worth to Hollywood over the decade ahead.
A la Carte Networks to 2012 Includes:
-
AMR’s
proprietary economic model of ALC networks: Homes, Spending
and Supplier Revenue. History from 1994, Projections
to 20212 (see details below)
-
Analysis
of past, present and future of all a la carte TV networks:
Cable,
DBS, Wireless Cable, SMATV, and C-band
-
Historic
and projected buy-rates: PPV, NVOD, VOD
-
Evaluations
of competing consumer propositions
-
ALC’s
competition with incumbent movie pipelines
-
Pricing
Trends
-
Historic
and projected buy-rates: PPV, NVOD, VOD
|
Hollywood
Aftermarket Subscriber Price
$275
Non-Subscriber Price
$450
ORDER NOW!!
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Data Points
from AMR A La Carte Model: 1981-2012:
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Subscription
TV Market - All Pipeline:
|
|
Year-End
U.S. Television HH
|
|
Year-End
Basic Subscriptions
|
|
A
La Carte Services - All Pipeline:
|
|
Year-End
A La Carte Homes
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%
of TV HH
|
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A
La Carte Movie Buys
|
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Total
A La Carte Movie Spending
|
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Studio
A La Carte Movie Revenue
|
|
A
La Carte Movie Services by Pipeline Cable:
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Year-End
Homes Passed
|
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Year-End
Basic Subs
|
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YE
PPV Movie HH (12< ch.)
|
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Average
PPV Homes
|
|
Avg.
Monthly PPV Movie Buy Rate
|
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Average
Price/Buy
|
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PPV
Buys
|
|
PPV
Movie Spending
|
|
YE
NVOD Movie HH (13+ ch.)
|
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Avg.
Monthly NVOD Movie Buy Rate
|
| Average
Price/Buy |
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NVOD
Buys
|
|
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NVOD
Movie Spending
|
|
YE
VOD HH
|
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Monthly
VOD Movie Buy Rate
|
|
VOD
Movie Buys
|
|
Average
Price/Buy
|
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VOD
Movie Spending
|
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Y-E
Total A La Carte Movie Homes
|
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Blended
Avg. ALC Buy Rate
|
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Total
Cable A La Carte Movie Spending
|
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Studio
A La Carte Movie Revenue
|
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Satellite
Industry DBS:
|
|
Year-End
U.S. DBS Subs
|
|
YE
DBS NVOD HH
|
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Weighted
Average DBS Buy Rate
|
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DBS
ALC Buys
|
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DBS
NVOD (ALC) Spending
|
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Studio
DBS ALC Revenue
|
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C-Band:
|
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Year-End
C-Band Subs
|
|
Year-End
PPV Households
|
|
Monthly
PPV Movie Buy Rate
|
|
|
PPV
Price/Buy
|
|
PPV
Buys
|
|
PPV
Movie Spending
|
|
Studio
% of Spending
|
|
Studio
C-Band ALC Revenue
|
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Wireless
Cable Industry:
|
|
Year-End
Basic Subscribers
|
|
Year-End
PPV Households
|
|
PPV
Price/Buy
|
|
Monthly
PPV Movie Buy Rate
|
|
PPV
Buys
|
|
PPV
Movie Spending
|
|
Studio
% of Spending
|
|
Studio
Wireless ALC Revenue
|
|
SMATV
Industry:
|
|
Year-End
Basic Subscribers
|
|
Year-End
PPV Households
|
|
Monthly
Movie Buy Rate
|
|
Price/Buy
|
|
PPV
Buys
|
|
PPV
Movie Spending
|
|
Studio
% of Spending
|
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SMATV
Studio ALC Revenue
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