VOD Data & Projection Model Line Items

Traditional Subscription Networks  YE TV HH  YE Basic Subscriptions (all networks)  YE Unduplicated Subscription Households Percentage of TV Homes Cable/Telco Networks  Digital Cable Subscriptions  Percentage of TV Homes  Telco Video Subscriptions  Percentage of TV Homes  YE Total Cable/Telco Subs   Percentage of TV Homes  Year-End Digital Cable and Telco Subscribers  Percentage of TV Homes Digital Percentage of Total Cable/Telco Subscribers  Cable/Telco A La Carte Services  YE Cable PPV Movie HH (<12 ch.) Monthly PPV Movie Buy Rate  PPV Buys  PPV Movie Spending  Studio PPV Revenue  YE Cable NVOD Movie HH (13+ ch.) Monthly NVOD Movie Buy Rate  NVOD Buys  NVOD Movie Spending  Studio NVOD Revenue  Cable/Telco Video-on-Demand  YE Cable and Telco VOD Enabled HH  Percentage Of Total Cable/Telco Subscriptions  Percentage of TV Homes Avg. Monthly VOD-Using HH as % of Enabled HH Avg. Monthly Cable/Telco VOD-Using HH  Monthly Rentals Per Cable/Telco-VOD-Using HH  Monthly Cable/Telco VOD Movie Buy Rate  Cable and Telco VOD Movie Rentals  Avg. Price/Rental  Cable and Telco VOD Movie Spending  Studio Cable and Telco VOD Movie Rev.  Cable/Telco A La Carte Totals  Total Cable and Telco ALC Movie Buys  Cable and Telco ALC Movie Spending  Studio Cable and Telco ALC Movie Rev.  DBS and Other Networks  YE Basic DBS Subs Average DBS Buy Rate  DBS ALC Spending  Studio DBS ALC Revenue  Other ALC Homes  Other ALC Buys  Other ALC Spending  Studio Other ALC Revenue  Traditional Supscription Network Totals  YE Basic Subscriptions  Multi-Sub Percentage  YE Unduplicated Subscription HH  YE ALC HH  ALC Movie Rentals  Total ALC Movie Spending  Studio ALC Movie Revenue

Internet Video-On-Demand  YE High Speed Homes  Percentage Of TV HH YE PC-Only High-Speed Homes  YE TV-Connected High-Speed Homes Percentage Of TV HH  PC-Only High Speed Market  Avg. Video Services Subscription HH  Subscription Spending  Studio Subscription Revenue  Annual Rentals/PC-Only Home  Annual Rentals  Rental Spending  Studio Rental Revenue  Annual Buys/PC-Only Home  Annual Buys  Purchase Spending  Studio Purchase Revenue  TV-Connected High Speed Market  Avg. Video Services Subscription HH  Subscription Spending  Studio Subscription Revenue  Annual Rentals/TV-Connected Home  Annual Rentals  Rental Spending  Studio Rental Revenue  Annual Buys/Home  Annual Buys  Purchase Spending  Studio Purchase Revenue  Total High Speed Market  Internet Subscription Spending  Internet Rental Spending  Internet Purchase Spending  Consumer Internet Spending  Studio Internet Revenue   All Network Totals  Network Movie Spending - ALC (Proprietary Network&IN)  Network Studio ALC Revenue (Proprietary Network & IN)