Adams Media Research :: Home Entertainment Data, Forecasts, and Analysis


	Internet Video Advertising: Is It A Savior? Ever since its inception in 2006, in-stream video advertising has been seen as a panacea. In 2007, it is estimated to have reached $666 million in ad revenue. But is it going to save television? Over the same period of time it, total network TV ad spending reached $25 billion and syndication, spot and cable contributed another $45 billion. Will video advertising provide a needed cushion for profit or are its effects overblown?

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	Worldwide Box Office Drives Film Entertainment Recovery Film entertainment revenue to the U.S. major studios rebounded in '07 fueled by worldwide box office growth, but spiraling costs are taking a toll on studio profits. Film Entertainment Worldwide: The Private Equity Era ,the latest report from AMR with international estimates from Screen Digest, is a study of film entertainment revenue by pipeline in the U.S. and international markets. The report provides an understanding of how private equity financing and new technology initiatives are changing the economics of the movie industry. To find out the implications for your business, click here.
	Video On The Internet 2008: Can Apple & Hulu Boost The Business? The first quarter of 2008 was a watershed period for video on the Internet, with the launch of two major initiatives: Apple’s rental of major-studio movies on iTunes, Hulu’s offering of ad-supported streaming of hundreds of TV shows—and even major-studio feature films. AMR’s latest report analyzes both initiatives, projects the future revenue from both models and provides critical analysis of which model will pay-off best for content owners of all types—movies, TV shows, and news and sports. Click here for more information.